Billy Pop

In 1998, to further benefit the charity LIFEbeat – The Music Industry Fights AIDS., Jones Soda, a US beverage company, in collaboration with John McKitterick and Juan Andres, released a soda called Billy Pop. The five different Billy Pop labels were designed by Tommy Hilfiger, Jean Paul Gaultier, Christopher Makos, Richard Bernstein, John McKitterick and Juan Andres. All proceeds from the venture benefited the charity LIFEbeat – The Music Industry Fights AIDS.